Orson Welles produced a lot of films. He also consumed a lot of gourmet vittles and fine wine. No doubt the former subsidized the latter. At some point he must have wanted to make a movie rather badly because he took to shilling cheap California wine. It’s easy to laugh at Welles and wonder how he got himself into this situation. But the situation is advertising and really there’s no way to pretty that up. Welles’ has obviously steeled himself with a few glasses (perhaps a Krug kept under the table). His expression on the third take is perhaps the best look of pain and resignation, much more convincing than Bill Murray’s in Lost in Translation of making it across the finish line for the money.
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